Overview
MYB (Mind Your Business) stands as the streetwear brand under the ownership of M Huncho, a renowned British artist from London garnering over 77 million streams reaching a peak position of number 5 on the UK charts.
Initial Branding
NASCAR Jacket Branding
The concept behind the NASCAR jacket branding drew inspiration from well-established brands like Lamborghini, Starbucks, and KFC. I aimed to integrate the letters "MYB" while maintaining consistency with the original branding, enabling consumers to easily draw comparisons.
How many do you recognise?
Responsive Branding
Collection
The illustrations were created using Adobe Procreate, an app designed for tablets, with the assistance of an Apple Pencil. Following this, they were printed in the style of a "Puff print," giving the artwork texture on the clothing.
Packaging
Social Media
MYB Australia Tour Merch
