Overview
Highbridge the label (HBTL), a multi-platinum record label, is named in tribute to the New York City neighbourhood, founded by A Boogie Wit Da Hoodie, a multi-platinum American artist.
Highbridge Season 1 branding
Branding
To honour New York City, I integrated its iconic colours: blue, red, and white into the branding.
Highbridge season 1 collection 1
Due to the desire to launch the collection during the NFL season, essential items like baseball jerseys and caps were integrated. The standout piece requested for inclusion in the first part of the collection was the iconic pinstripe white and blue jersey.
Highbridge Season 1 branding 2
Branding
In alignment with the brand direction for collection 1, the objective was to maintain logo consistency while introducing extra colours and some additional t-shirt prints for collection 2.
highbridge season 1 collection 2
Collection 2 Merchandise
Following the triumph of the initial collection in Season 1, maximising the potential of this fan base was imperative. This was achieved through the incorporation of accessories and additional merchandise, such as baseball bats, phone cases, and towels. These items resonated greatly with the NFL culture in New York City.
