Metamorphosis Collection
Reflections
In this project, I applied my branding, editorial, digital marketing, packaging, clothing, and print design expertise while working seamlessly with the COS team. This collaboration allowed us to leverage storytelling through design, amplifying our brand's message and fostering deeper connections with our audience. It's been a journey of creative exploration and brand elevation, teaching me invaluable lessons in the power of visual communication and the profound impact of aligning design with brand identity.
Logo Concepts
Alternative Logos
Final Logo
This is the completed logo design, inspired by the shape of a four-leaf clover which symbolises faith, hope, love, and luck, that I showcased to the COS team, who were delighted with the outcome.
Responsive Branding
Final Print Design
Packaging and Label Samples
In these photographs, we are collaborating closely with the COS team, carefully reviewing samples of packaging and labelling.
Denim Patch
zippers, Buttons & Badges
Campaign Roll Out
For our marketing initiative, we aimed for a comprehensive London domination, encompassing billboards, posters and stenciled logos on pavements across various London neighbourhoods like Soho, Shoreditch, and Oxford Street. Additionally, our wild posting initiative covered North, East, South, West, and Central London with over 3,000 adverts. The goal was to generate significant buzz and anticipation ahead of the official launch in international stores such as those in LA, Korea, New York, and Tokyo. The flagship store we commandeered for a month was the Regent Street branch in London, drawing considerable social media engagement thanks to the attention-grabbing butterfly window display.
Social Media Editorial
We leveraged Instagram's collaborative feature to expand our reach to various audiences. Our strategy for this campaign involved starting with glimpses and teasers of the team working in the studio and during the photoshoot, before unveiling the final edits. This approach fostered an organic engagement with our audience and yielded excellent results.
Look book Editorial
Fashion Show Designs
Social Media Reach & Press Coverage
We published 7 posts on the TikTok COS page, reaching 30 million views by crafting compelling content through repurposing campaign material and shooting in formats that resonate with TikTok users.
Our PR efforts garnered attention from prestigious outlets such as WWD USA, Hypebeast UK, Esquire Korea, and Stylenote magazine, along with recognition from notable figures like Edward Enniful (Editor-in-Chief of British Vogue) and actor Nicholas Pinnock. Overall, our campaign received 210 media features, reached 7 billion people, generated 544+ social posts, and reached a social audience of 26 million.
Edward Enniful (Editor-in-Chief of British Vogue), Riccardo Tisci (Italian fashion designer), Naomi Campbell (Supermodel), Tinie Tempah (U.K Artist)
Social Media
SPOTTED
Tik Tok VIDEOS
MAGAZINES